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Project Overview
Mercedes-Benz needed content that elevated their luxury SUV and sedan lineup beyond product specs something that captured aspiration, adventure, and the vehicles as enablers of experience rather than transportation. We spent a week across Morocco's Atlas Mountains and Saharan routes, directing a cinematic brand film that positioned the GLS, Maybach, and AMG fleet as protagonists in a larger story about exploration and refinement. The production required coordinating international logistics, location scouting across remote terrain, and delivering content that balanced Mercedes' premium brand standards with authentic storytelling. Handled full post-production including editing, color grading, and sound design to ensure the final piece maintained cinematic quality and brand alignment throughout. The film was featured on Mercedes-Benz's official YouTube channel and used across their digital platforms.
Scope
International Production, multi-vehicle coordination, brand content
Role
Cinematographer, Editor, Colorist, Sound Design
Deliverables
Hero brand film, social cutdowns
Category
Brand Film
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Mercedes-Benz GLS navigating Morocco's Saharan dunes at golden hour, captured during a week-long brand film production across the Atlas Mountains. Danny Garcia ©
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Lit the Mercedes-Benz GLS in Morocco's Sahara using bulb mode and a single light source. Red sand, blue accents, no ambient light for miles. . Danny Garcia ©
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Tracking the Mercedes-Benz GLS through Morocco's Atlas Mountain roads at dusk. . Danny Garcia ©
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